Why would a seller pay for staging when they can just virtually stage instead?
I completely understand why virtual staging feels like a no-brainer at first glance, especially if your home is empty and already clean. AI has advanced to the point where almost anyone can enhance photos of an empty room to make it more appealing to buyers, often at little to no cost. That said, it’s important to remember that staging is meant to deliver two distinct benefits to sellers. The first is marketing: eye-catching photos that are compelling enough to motivate buyers to schedule a showing—something that’s becoming increasingly difficult. The second is experiential: creating a showing environment that feels welcoming, polished, and design-forward so buyers can easily imagine themselves living there.
Virtual staging can absolutely deliver strong photos. We’re long past the days of awkward, obviously fake images, and today’s tools can create staging that complements nearly any home style. However, the ideal showing is one where buyers walk in and say, “This looks even better in person than it did online.” When buyers view virtually staged photos and then arrive at an empty house, many feel misled or that their time has been wasted—and those negative feelings often become associated with the home itself. The reality is that a clean, furnished home will almost always show better than an empty one, and most buyers actually feel that furniture helps rooms appear larger and more functional.
Finally, when choosing between virtual and physical staging, sellers should be aware that as of January 1st, any Realtor who uses virtually staged or digitally altered photos in an MLS listing is required to also include an original, unedited image. So while virtual staging can still inspire buyers and help them visualize future potential, it can no longer be used to entice buyers to visit the home without clearly showing its current condition upfront.
Kari Carson
DRE #01903828
(818) 424-5537
Neighborhoods Served: La Canada Flintridge, La Crescenta, Montrose, Glendale, Pasadena, Eagle Rock, Highland Park, Greater LA area